Creative messaging that resonates.
I've worked for over a decade in the B2B space (over half of that in the wild west of SaaS) as part of small but mighty teams in demand generation, sales & marketing, and sales enablement. The majority of my career has been centered on propelling customers through it's unique, and sometimes challenging, buyer/customer journeys.
Though roles differed, a throughline was the responsibility of writing and curating standout content and I’ve decided that’s the ‘all killer no filler’ portion I wanted to focus on as an independent freelancer.
Writing is what I’ve always loved and the research and testing to understand what makes it resonate keeps the Social Science data nerd in me doing a happy dance.
If we work together, you’ll get the external benefits of speed, professionalism, and expertise that I know you’re looking for combined with the knowledge and care of someone keenly aware of internal content ecosystems and usage strategy.
I can easily adapt to your collaboration style and available time whether you need something completely taken off your plate or an SME to brainstorm and execute on with.
Thanks for stopping by!
Nabindu